Share As One 2016

This campaign’s optical illusion creatively disrupts conventions, causing people to stop and take a second look. The visual shows two perspectives in one – a face looking forward and sideways at the same time. This dual perspective from the same beneficiary imparts the message that, when we SHARE as One, we can help the beneficiaries see the better side of life. Our aim was also to change perspectives and help the beneficiaries themselves see their abilities in a new light.