Share As One 2017
Advertising today is about storytelling. There are rich stories from donors, volunteers, social workers and youth – stories worth SHARING. Hence, we did a magazine cover style of the visuals split down the middle to show two stories coming together – Donor and Beneficiary. We wanted the brand of SHARE to be part of the headline, thus we used “SHARE-ABLE” to drive home the brand and to emphasise the shareable stories we want to highlight.